TikTok is known for its high levels of engagement, making it an incredibly cost-effective platform for video content. Influencers on Instagram can also make money through affiliate links, selling products, and using Meta's monetization tools. To ensure fair and transparent pricing for all influencer collaborations, it's important to understand the factors that influence how much influencers make per link. With the rise of Instagram Shopping, you'll also see influencers with affiliate links or tagged products in their feeds. Influencers use platforms such as LTK and ShopStyle to generate affiliate links or discount codes provided by brands.
This way, they can get a percentage of sales. Affiliate marketing involves influencers and website owners placing special links or coupon codes in their posts.